Label League
Last updated November 5, 2026

Privacy Policy

01

Who we are

Label League is run by Context Creative LLC, a Maryland limited liability company (“we” or “us”). This policy covers the website at thelabelleague.com and the emails we send. It explains what we collect, what we do with it, and the choices you have.

The short version: we collect as little as we can to run a fantasy league. There are no ads, no trackers and no cookies except the one that keeps you signed in, and we never sell your information.

Questions go to hello@thelabelleague.com.

02

What we collect

  • Your email address, when you sign up, sign in, join the launch list, or add it to an artist suggestion.
  • Your label: its name, motto and color.
  • What you post: League Chat and Draft Room messages (including quotes), poll votes, the reason on any protest you file, and artists you suggest, with any note.
  • How you play: draft picks and your draft queue, roster moves, claims and bids, trades, game scores, and the display name you choose for game leaderboards.
  • Sign-in records: your sign-in links, codes and session keys, stored only as scrambled one-way hashes, plus when your account was created and last active. Each time you ask for a code, we also note the day, whether you already had an account, whether you asked on the website or the app, and whether you used it and how many minutes that took, with no email address attached.
  • Your agreement to our terms: which version of the Terms of Use and this policy you agreed to, and when, each time you sign in, apply for a label or ask to join one, with the email address you used.
  • A scrambled form of your network address. We never store your IP address. We keep a one-way hash of it, mixed with the date and a secret key, so it changes every day. We keep it with the sign-in request, game play or sign-up it came from, and use it only to stop abuse, such as too many sign-in requests or more than one daily game play.
  • What stays on your device. The website keeps your sign-in key in a cookie and in your browser’s local storage, and your game progress in local storage.
  • Messages you send us, such as support emails.
  • Prize details, from winners only. If you win a prize, we ask where to send it (your Venmo, PayPal, Zelle or Cash App account) and for your confirmation that you can win. If your prizes in a year reach the amount the IRS requires us to report, we’ll also need a Form W-9 from you, which we collect directly, not through the site.

We don’t collect your location, contacts, photos, card or bank account numbers, or advertising identifiers. We don’t use cookies, other than that one, or third-party analytics.

03

How we use it

  • To run your account, your label and the league: the draft, scoring, standings and moves.
  • To send your sign-in link and code, the league emails you’ve asked for, and replies to your messages.
  • To keep the game fair and safe: rate limits, one daily play per person, moderating chat, and enforcing our Terms of Use.
  • To run the season’s contest: confirming winners, paying prizes and filing the required tax forms.
  • To fix bugs and improve the game.
  • To follow the law.

We use AI tools, including Anthropic’s Claude, to help compile the daily wire and the weekly scoring. Those jobs work with public artist data and league records such as label names, rosters and moves. They don’t use your email address or your chat messages.

We don’t sell your personal information, share it for advertising, or use it to build profiles for anyone else.

04

What other people can see

  • Anyone: your label’s name, motto, color, roster, standing and recent moves, and its most recent League Chat message from the past week, which appears on your label’s public page. Game leaderboards show the display name and score you post.
  • Signed-in members: League Chat, Draft Room chat, polls, and the moves in the league ledger, including any protests on them.
  • Only the Commissioner: your email address, any prize details you give us, and the details needed to run the league and moderate it.
  • Your label’s team: if your label splits a prize, its members see how much each person gets, never anyone’s prize details.

Your email address is never shown publicly.

05

Who we share it with

We share personal information only with the companies that run Label League for us, and only for that purpose:

  • Cloudflare hosts the website, the game servers and the database, and forwards mail sent to our support address.
  • Resend delivers our sign-in and league emails.
  • Google runs our support inbox on Gmail. The website also loads fonts from Google Fonts, so Google receives your IP address and browser details when a page loads.
  • Anthropic provides the AI tools described above.

We only use providers that commit to protecting personal information at least as well as this policy does.

If you win a prize, the payment service you pick (Venmo, PayPal, Zelle or Cash App) gets what it needs to send it. If your prizes in a year reach the amount the IRS requires us to report, we also give the IRS and state tax agencies what the law requires on a Form 1099.

We may also share information if the law requires it, to protect people’s safety or our rights, or as part of a sale or transfer of Label League. A new owner would have to follow this policy.

06

How long we keep it

InformationHow long
Sign-in links and codes15 minutes, until they expire
Session keys90 days from your last visit (a year at most), or until you sign out
Sign-in rate-limit recordsAbout 2 days
Sign-in counts400 days
Records of which terms you agreed toWhile your account is open
Your account, label and postsWhile your account is open
Launch-list and newsletter sign-upsUntil you unsubscribe
Leaderboard names and scoresAs long as the boards run, unless you ask us to remove yours
Where to send your prizesUntil you change it or delete your account
Prize and tax recordsAs long as tax law requires

When you delete your account, we delete your email address, sessions, label details and posts. Past league results stay, in anonymous form, so standings still add up: your label shows as a retired label. Records of the prizes we paid you stay as long as tax law requires, even after you delete your account; where to send them is deleted with it. Deleted information can remain in routine backups for up to 30 days.

07

Your choices

  • Delete your account at any time. Email us from the address on your account, and we’ll delete it. Deletion is permanent.
  • See or fix your information. Email us, and we’ll respond within 30 days. This applies wherever you live.
  • Email. We send sign-in emails only when you ask for one. Every newsletter has an unsubscribe link.
  • Do Not Track. We don’t track you across other sites or apps, so browser Do Not Track signals don’t change anything here.
08

Children

Label League isn’t meant for children. You must be 18 or older to create an account. We don’t knowingly collect personal information from anyone under 13, and if we learn we have, we delete it. Parents can reach us at hello@thelabelleague.com.

09

Security

There are no passwords to steal: you sign in with one-time links and codes, which we store only as one-way hashes. Every connection uses HTTPS. Only the Commissioner can see account details. No system is perfectly secure, and if a breach affects your information, we’ll tell you as the law requires.

10

Changes to this policy

We’ll post any update here with a new date. For significant changes, we’ll also email members or post a notice on the site before they take effect.

11

Contact

Context Creative LLC615 Pavonia Ave, Jersey City, NJ 07306hello@thelabelleague.com